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A boycott is in place for the world's leading pasta maker after its chairman said he would only portray the "classic family" in his advertisement. He added that if people objected to that, they should feel free to eat a different kind of pasta.

Chairman of Barilla said, "...for us the concept of the sacred family remains one of the basic values of the company. I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don't see things like they do and I think the family that we speak to is a classic family."

Asked what effect he thought his attitude would have on gay consumers of pasta, Barilla said: "Well, if they like our pasta and our message they will eat it; if they don't like it and they don't like what we say they will … eat another."

The hell we will!

And thank goodness one of Barilla's biggest rival Bertolli took the opportunity and displayed this pro-gay image on their Facebook page to convince angry Barilla customers to start using Bertolli products.

Adweek reported that that Bertolli's brand has been pro-equality and added that pointing out that the company ran a advertisement in 2009 that depicted a gay couple.


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Posted by ripeningstar Icon
Posted on 23/12/2013, 04:42 PM
Barilla pasta was so good, but I will never eat it again.
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