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TREVVY is the most visited gay and lesbian website in Singapore with its
launch in 2006, this is based on a study on the usage of 1.5 million
Internet users in Singapore throughout 2006-2007 by Hitwise. Trevvy's
consistent top ranking is also recognized by other established Internet
traffic analytics providers. Independent Nielsen Online Market
Intelligence's ranking report in Q1 2008 for Singapore put Trevvy ahead
of its nearest audited competitor by up to almost 20% in monthly
visitors (unique browsers). Popular traffic ranking site Alexa also
ranks Trevvy.com as 120th among all websites visited in Singapore—a
clear lead over the two other gay websites most visited in Singapore
which are ranked 225th and 231st respectively.
The pioneer gay portal in Singapore registers over 130,000 users and
almost 500,000 visits or user sessions every month (source:
Nielsen//Netrating SiteCensus).
TREVVY has the most established network with local gay-friendly
merchants and major mainstream partners. The site counts renowned
international brands such as Adidas, Nike, New Balance, Sony BMG, Warner
Bros, 20th Century Fox, L'Oreal and British Airways amongst its growing
slate of advertisers. As a sign of advertiser confidence in TREVVY.COM,
requests for 100% SOV campaign even for the entire year are not uncommon.
TREVVY's Unique Marketing Solutions
Besides the standard advertising placements, TREVVY develops customized marketing programmes for advertisers to achieve a variety of business goals, including product positioning, branding, event marketing and direct sales. Your marketing campaigns can include a variety of elements, including videos, advertorials, product feature, newsletter sponsorships, electronic direct mailers and presence at offline events.
| "The website, which was recently awarded the number one Gay and Lesbian website at the Hitwise Online Performance Awards, has been a fast-moving website increasing from 156th most popular website visited by Singapore Internet users on the week ending 10/03/07 to 135th most popular for the week ending 31/3/07. The website currently holds the number one position in the Hitwise Gay and Lesbian category." |
Hitwise
April 2007 |
| "Trevvy / Sgboy is not only successful in attracting unique browsers to the site, they are able to keep their audience interested for up to 13 minutes per session, which is remarkable considering that the average session duration of all Singaporean sites audited by Nielsen//Netratings is just under 6 minutes. In addition, our most recent Market Intelligence demographic report confirms that the site attracts its key target audience with 91% being between 18 and 39 years old, 68% highly qualified and 43% in executive, managerial, professional positions or self employed." |
Patricia Poo
Managing Director
Nielsen//Netratings Singapore |
With Trevvy your campaign will reach a unique audience of affluent, highly
educated trend-savvy gay consumers with high disposable incomes.
70% of our users possess tertiary education
60% of our users have an annual income of over S$30,000
78% of our users are between the ages 18 and 35 years
70% of our users are based in Singapore
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